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Certina and Sauber: Certina, the Swiss sports watchmaker are to extend their existing sponsorship of the Sauber F1 team. Apparently they will be gifting one of their precision time pieces to each member of the race team – not exactly sure what that means but it may be unlucky if you design widgets back at base maybe. Their logo will be on the drivers visors, the sidepods and wind deflectors.
“Certina has always been strongly committed to cutting-edge technology,” says Monisha Kaltenborn, CEO of the Sauber F1 Team, “and that’s an ideology we share. Since 2005, we have also been united by an enduring partnership that embraces common values such as innovation and efficiency. These are key factors behind the upturn in the Sauber F1 Team to which Certina has made a definitive contribution.”
Adrian Bosshard, President von Certina, corroborates this: “After an eight-year partnership with the Sauber F1 Team, we are delighted to be continuing to make use of this dynamic and innovative Formula One platform. The Team’s professional work ethic and typical Swiss mindset are the perfect match for our brand.” (Sauber Press Release)
