New F1 deal with football club

F1 signs partnership with Tottenham Football Club – The 15-year partnership between Formula One and Tottenham Football Club will see fans come to the stadium to take part in electric go-kart races on London’s longest indoor track.

Formula One announced on the eve of the 2023 season that it has entered into a 15-year strategic partnership with Premier League football club Tottenham Hotspur.

 

The partnership between F1 and Tottenham has been put in place to help identify and nurture a new generation of motorsport talent. As part of the deal between the premier class and the football club, the world’s first electric karting facility in a stadium and London’s longest indoor track will be delivered to Tottenham Hotspur’s state-of-the-art stadium.

 

The facility will be the only one of its kind in Europe, and will open later this year with separate adult and junior tracks, both accredited by the National Karting Association – making it a potential future venue for National Karting Championship races.

Based under the south stand of the stadium, the facility will also include interactive motorsport activities and food and drink outlets.

 

 

Driver academy

Together, Formula One and Tottenham will develop a new driver academy programme which aims to broaden the talent pool in motorsport and help identify the next generation of F1 drivers.

Formula One and the club will run educational activities for schools to engage local young people in motorsport and introduce career opportunities and pathways in areas such as engineering and software development.

 

 

In addition, a key aim of the partnership will be to create learning and career opportunities for local young people and bring greater diversity to the motorsport industry, particularly for women and under-represented groups.

As part of the partnership, F1 will also work with Tottenham on sustainability initiatives that promote environmental responsibility. Formula 1’s commitment to being net zero carbon by 2030 aligns closely with Tottenham’s goals, as a signatory to the UN Climate Action Framework’s ‘Race to Zero’, to halve its greenhouse gas emissions by 2030 and become net zero by 2040.

 

“As we continue to develop our sport, partnering with world-class brands like Tottenham Hotspur allows us to bring Formula One and motorsport to new and more diverse audiences,” said Formula One CEO Stefano Domenicali.

“The karting experience will be a destination and a place that families, friends and aspiring drivers from around the world will want to visit and enjoy, engaging new audiences and providing an accessible entry point to the world of motorsport.”

“Our two brands have a shared vision to create life-changing career opportunities, promote diversity and inclusion, such as through the recently announced F1 Academy, and foster environmental sustainability – our innovative partnership will bring all of this to life.”

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