Orlen joins Alpha Tauri, Alfa Romeo gets a new title sponsor. Orlen has left Alfa Romeo to become a major partner of the AlphaTauri team in Formula 1 from the 2023 season. On the Alfa Romeo side, the Swiss team welcomes Stake as title sponsor. Sadly there’s little chance this means Robert Kubica will come back to F1 with the Red Bull junior team.
On the eve of the 2023 F1 season, the Alpha Tauri team has announced that it has signed a multi-year partnership with the Orlen company, which becomes a major partner of the Faenza-based team.
PKN Orlen – one of the largest oil and gas companies in Central Europe – was the title sponsor of the Alfa Romeo team in Formula 1 until 2022. However, the company’s logo disappeared from Alfa Romeo’s various media in recent weeks and it is now official: Orlen has left Alfa Romeo to join Alpha Tauri.
The Orlen logo will appear in a number of prominent places on the AT04 car, the livery of which will be unveiled at an event in New York in February, including the rear wing, and on the clothing of drivers Nyck de Vries and Yuki Tsunoda.
Kubica main sponsor
“I am delighted to start the 2023 season with such positive news for the team. Orlen is one of the leading oil and gas companies in Central Europe and this partnership will allow them to further increase their brand awareness, thanks to the global platforms we offer as a team,” said Franz Tost, Director of AlphaTauri.
“I look forward to seeing their logo on our new car at the launch in New York next month and also to seeing how this partnership progresses over the coming years.”
As a reminder, Orlen entered F1 a few years ago to financially support Pole Robert Kubica. However, Kubica announced his end of career last year so there is little chance of him joining the AlphaTauri team in 2023 as a reserve.
New title sponsor Stake joins Alfa Romeo
Over at Alfa Romeo, the Swiss team has signed a new title partner for 2023; Stake, one of the world’s leading entertainment brands.
The multi-year partnership aims to increase Stake’s recognition among a wider demographic, allowing the brand to diversify its fan base. Stake will support Alfa Romeo fans by creating a calendar of global experiences and events alongside the F1 calendar, with more details on these plans to come as the season approaches.
“We welcome Stake as the team’s new co-title partner in what represents the beginning of a new era for both of us,” said new Alfa Romeo boss Alessandro Alunni Bravi.
“Formula 1 has seen a huge increase in interest in recent years and the arrival of brands such as Stake is representative of the massive exposure our sport can offer. We are delighted to be joining such a portfolio of sports and entertainment brands and look forward to the activation programme that Stake will unveil to our fans.”