Miami Grand Prix Managing Partner Tom Garfinkel has revealed he believes the Miami GP will be more of an “event” weekend than those at “traditional” GP racing venues.
The event sees a ‘beach club’ set up outside the Hard Rock Miami Dolphins stadium along with a fake arena an yachts in the Monaco style.
Though is isn’t a unique F1 fan area given the Abu Dhabi GP has a beach style area behind the Marina grandstand.
A mere 80,000 tickets for each of the three days were sold back in January and the sale was completed in record time – less than an hour.
“We deliberately kept the ticket count lower than the demand,” Garfinkel explains. “I think it was really about trying to make sure we could get everybody in and out of here easily.”
“Concessions, bathrooms… I want everybody have a great experience. I don’t want them to be stuck in traffic for three hours, waiting in line and concessions for 20 minutes.
The Australian GP held in Melbourne this year saw almost double the attendance that will see this weekends Miami event.
“We’re going to start there, and we’ll grow from there. I definitely expect this to grow in the future. But we’ll do it as we feel we can continue to provide that kind of experience for people and continue to grow.”