Red Bull Racing 2016 F1 livery revealed

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picture posted prior to RB12 livery launch

19 years ago the Spice Girls along with Mika Häkkinen and David Coulthard hit the stage at London’s iconic venue, the ‘Ally Pally’, to launch the latest Woking prototype racing machine – the MP4-12. The British girl band had just released their album ‘Spice’ and were in global demand. This was a spectacular and expensive occasion for McLaren.

These were the heady days of F1 car reveals, when fans and journalists, having hunkered down for the winter with no social media, were treated to extravaganzas extraordinaire.

In their final year as Benetton, the Enstone team stepped it up to another level when they hired St. Mark’s Square in Venice for the unveiling of their 2001 F1 car. Autosport records that the car slowly became visible from behind an enormous fish tank – as though the incredible setting and massive public square was not dramatic enough.

In 2004 Renault hired the largest Opera House in Italy to launch their F1 challenger and in 2007, having just signed Fernando Alonso, McLaren headed to Valencia to launch the MP4-22. 100,000 fans were reported to have turned out for the event and the Cirque de Soleil were hired to perform for the crowd. This was followed by a huge fireworks display, before the evening’s finale from renowned violinist Vanessa-Mae.

However, the glamorous days of expensive car launches and chartered flights for the media to the Guinness factory in Dublin (March Team 1981) are well and truly over and this year just Red Bull Racing and Renault will hold special ‘non-virtual’ events to launch their 2016 F1 cars. The imminent RBR reveal will be a ‘livery only’ update presumed to have the purpose of giving sponsors value. The build up to the big reveal has featured PUMA and the twitter marketing campaign #FasterTogether.

However, as usual Red Bull Racing are set to surprise everyone again when the first glimpse of their 2016 livery is revealed…

The F1 media are generally unimpressed with the majority of teams not bothering to do a proper launch, this sentiment was epitomised by Adam Cooper who tweeted, “A lot of media people at RBR livery launch in London. A lesson for those rolling out new cars en masse on Monday in Spain. The point being that media coverage for those teams doing no PR before Monday will be massively diluted.”

Red Bull as a brand are known to value highly the click rates they receive on the internet for any marketing their brand is involved with. The launch of the RB12 livery was held in Brick Lane London in what some described as a ‘big shed’.

The video began, silencing the assembled crowd and the voice of Daniel Ricciardo announced: “2016. New Season. New car. New partner.”

After a rather rambling performance from David Coulthard who restated the Red Bull mantra about F1 racing not being so exciting over the past two years with Mercedes winning everything. He reaffirmed Red Bull Racing’s commitment to ‘competitiveness’, stating this was the team’s raison d’être.

Next up appeared Christian Horner and a representative of the Puma brand to announce their new love/partnership and the Puma representative explained the innovation required to design an F1 team’s race kit. Apparently this level of detail includes how to save “grammes” on the weight of the drivers race boots, though Horner joked the drivers have done “bugger all – all winter.”

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After what was described by Sky’s Craig Slater as a ‘dancing thing’ under strobe lighting, the Red Bull car, drivers and new matt finish RB12 2016 livery was introduced.

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So it’s time for the TJ13 readers’ judgement.

 

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15 responses to “Red Bull Racing 2016 F1 livery revealed

  1. Man you’ve got to love social media, this image is spreading everywhere like wildfire.

    The poor guy who screwed up and leaked this image must be having his balls roasted over an open fire probably by Helmut right now…

  2. I like the matte finish. The enormous Red Bull is garish but will make the cars easier to distinguish. I thought they lost the Total sponsorship? I guess not.

  3. I’ll wait to see it in daylight rather than stage light. I remember the first time I saw a McLaren. Senna was taking the hairpin in Montreal and I couldn’t believe how pink the red bit of the Marlboro design was to the naked eye. It must have been that colour so that it rendered properly when broadcast or in photos.

    • I think the McLaren / Marlboro colours back in the day were in that day-glo paint that went crazy in bright sunlight – flared like a bastard? As you say, stage lighting can change the look entirely.

      The RBR matt thing this year is different, if a bit passè these days, I would have thought. Concept cars / street mod scene was over that look a coupla years back wasn’t it?

    • That “red” color used by Marlboro made balancing the exposure in the cameras impossible, I also remember many broadcasters having problems with it, it produced all kind of weird effects on the image. I guess that was the intention.

  4. It’s a cool design for a cool company. no fuss and no excess flourishes. simplicity in design is a winner IMO. should be very distinctive under race conditions…especially on cloudy and overcast days. well done.

    • Indeed, only a few major design elements, with the other sponsors having a consistent text color. So it’s easily recognizable, not too busy and nicely consistent.

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