The Singapore GP attracted the lowest number of viewers in the UK since its its inception. Combined SKY and BBC viewer numbers were just 3.45m, whilst ITV in the UK attracted 3.98 million for its coverage of the Rugby World Cup game between New Zealand and Argentina.
ITV’s broadcast was at the time of the BBC’s F1 highlights.
BBC’s audience fall year on year for the event was 25%, whilst SKY who had the race exclusively live saw their viewing figures fall by 32% year on year.
An average of just 681,000 (6.6% of the TV audience) watched the live Sky broadcast, further evidence the SKY F1 channel is failing to gain traction (viewer numbers from The F1 broadcasting blog).
Meanwhile in Germany-land – home of Mercedes and Sebastian Vettel, viewing figures for the race rose. In 2014, 4.32 million watched the race, whereas on Sunday this number climbed to 5.26 million (32% of the TV audience).
In Austria, Broadcaster ORF is reported to not be renewing its contract to broadcast Formula One at the end of 2016. This TV broadcaster has been with the sport for decades, popularising the sport in the era of Jochan Rindt and Niki Lauda.
A recent Italian publication produced the above graph which shows the fall in Italy’s F1 TV audience from 2000-2014.