‘You only sing while you’re winning’ Dietrich Mateschitz, has launched a new attack on Formula One.
Red Bull Motorsports is part of the RedBull.com website, and produces content covering Formula 1, Moto GP, The World Rally championships and something it loosely calls MotoSoul. Each category has a menu option at the top of the page.
Across all these four broad categories Red Bull has serious involvement, though interestingly the WEC is not something the fizzy drinks company has previously expressed much interest in – and there is no category for the WEC like the other four, where regular articles are posted.
In what may be seen as a cynical move, the feature article for the past 24 hours on the home page across all the series has been.
“Hot Topics: Could the WEC become as big as F1? – Can the World Endurance Championship hold its own against F1? Our panel of experts argue the case”.
And argue the case they do.
3 of the four panel members run or write for independent internet and social media based Formula One sites. Each of them make observations which are critical of Formula One, but nothing you wouldn’t see on TJ13.
“It’s [the WEC] rising profile makes a stark contrast with a directionless, leaderless F1,” concludes one writer.
TJ13 says amen to that.
However, this is a Red Bull promotion and is clearly designed to have a swipe at those in F1 who won’t play Red Bull’s games any more. In exchange for supporting Red Bull’s new polemic – each of the panel members gets access to the global Red Bull readership and their 30 pieces of silver which includes the global promotions of their individual twitter accounts.
TJ13 has a suggestion for Dietrich and his lackeys.
Stop whining about Formula One and threatening to leave the sport because you can’t get the rule changes you wish. Formula One was cool for your marketing company so long as you were winning.
F1 is about more than this; and at times it takes years of effort to get to the top
Further, if your analysis of Formula One means the cost-benefit is no longer worth the annual spend – bugger off and buy a cheap GT car and race in the WEC. After all, despite your $6bn a year global revenues – you can’t actually build a car from start to finish.