A peek at the ancestry of Ferrari’s new Head of Communications

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I’m chuckling to myself even as I begin to pen this. This is sacking season at Ferrari and TJ13 readers and I were batting ideas around on who may be in the frame for this particular round back in November.

Luca Colajanni head of communications for Ferrari F1 has been ‘offered’ and accepted  a move to the car division and a ‘Europe/Middle East’ role, he will be replaced by Renato Bisignani. It is delightfully ironic that Ferrari have just bumped this out there, nothing on the website and no explanation. Communication indeed.

Luca was the guy who would appear on TV usually when there was some Ferrari crisis that meant Stefano could not be present. Byron Young of the Daily Mirror commented, “Sad to see Colajanni go. He’s a nice guy, quality PR man with real style. Ferrari man to his core who could (and did) argue black was white.”

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