Vodafone scale down sponsorship: It has been widely rumoured that Vodafone will be pulling out of its 6 year relationship with McLaren at the end of 2013. This has been considered to be worth as much as $75m a year, which is stratospheric compared to the fee’s most sponsors of F1 teams pay. Joe Seward has done a great article on this today, the link is at the end if this section.
The points worthy of comment are, Glaxo Smith Klien (GSK) has been extending its relationship with McLaren, and in a big announcement in the summer the announced a “ground-breaking collaboration” which will apply McLaren’s winning expertise to the needs of GSK, the aim being to help it to function more efficiently with more efficient planning processes and better modelling tools to drive faster decision-making. This includes the construction of a learning facility called the ‘McLaren GSK Centre for Applied Performance’, which is under construction at McLaren’s Headquarters in Woking.they announcedis setting up.
