Nike set to become major Formula 1 presence with reported FOM deal – Formula 1 is reportedly set to expand its relationship with Nike, with the sportswear giant expected to supply clothing and footwear to Formula One Management staff at Grand Prix weekends from 2027.
According to sources close to TJ13 and corroborated recently by GPBlog, Formula 1 and Nike have reached an agreement that would see the American sportswear company provide the official teamwear used by FOM personnel throughout the season. However, City AM reports that discussions are still ongoing and that no formal agreement has yet been signed, meaning an official confirmation has not been made.
If the reported agreement is confirmed, the famous Nike swoosh could become a much more familiar sight throughout the Formula 1 paddock, giving the company a permanent presence around the championship’s travelling operation.
Nike could outfit F1 staff from 2027
GPBlog reports that Nike will supply Formula One Management staff with a range of clothing and accessories, including shoes, shirts and trousers.
The reported agreement follows several months of discussions between Nike executives and Formula 1 representatives. According to GPBlog, senior Nike figures were present at the Miami Grand Prix in May as the company’s interest in Formula 1 increased.
Nike has also already appeared around Cadillac-related activity this season. Valtteri Bottas and Sergio Perez have been seen wearing Nike footwear, while personalised Nike Dunk Low shoes were produced for Cadillac executives during the Miami weekend.
Las Vegas could provide the official announcement
The reported deal is not expected to be formally announced immediately.
GPBlog says the public confirmation could be delayed until the Las Vegas Grand Prix in November, when Formula 1 returns to one of the championship’s most commercially important venues.
No financial details have been disclosed, so the value or duration of the reported agreement remains unknown.
The timing would also fit Formula 1’s increasingly strong relationship with fashion and lifestyle brands. The championship has expanded its presence beyond traditional motorsport merchandise through collaborations with companies including NAHMIAS, ETAI, Off Season and Madrid-based brand Pompeii during 2026.
Nike would join Adidas and Puma in F1
A confirmed agreement would give Nike a significantly larger presence in Formula 1 at a time when its major sportswear rivals have already established themselves in the championship.
Puma has long supplied Formula 1 merchandise and works with several teams, while Mercedes has entered into a multi-year partnership with Adidas. The arrival of Nike at the championship level would therefore add another major global sportswear brand to F1’s increasingly commercial paddock.
Formula 1 itself has highlighted the growing importance of fashion and lifestyle partnerships, describing the sport’s relationship with fashion as an increasingly prominent part of its identity.
Nike has Formula 1 history with Michael Schumacher
A new F1 agreement would also represent a return to a relationship that already has significant motorsport history.
Nike previously worked with Michael Schumacher between 1996 and 2002, supplying footwear to the seven-time World Champion and developing the special Air Zoom Schu model.
Formula 1 itself has previously highlighted Schumacher’s Nike partnership and the collector appeal of the customised footwear produced during their collaboration.
More than two decades after that partnership ended, Nike could now be on course for a much broader Formula 1 presence.
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Alex Stanton is a Formula 1 journalist at TJ13 with a focus on the financial and commercial dynamics that underpin the sport. Alex contributes reporting and analysis on team ownership structures, sponsorship trends, and the evolving business model of Formula 1.
At TJ13, Alex covers topics including manufacturer investment, cost cap implications, and the strategic direction of teams navigating an increasingly complex financial environment. Alex’s work often examines how commercial decisions translate into on-track performance and long-term competitiveness.
With a strong interest in the intersection of sport and business, Alex provides context around Formula 1’s global growth, including media rights, expansion markets, and manufacturer influence.
Alex’s reporting aims to explain the financial realities behind headline stories, helping readers understand how money, governance, and strategy shape the competitive order in Formula 1.
