Formula One is where every global sponsor wants to be at present particularly if they can offer a fan based F1 experience via their brand. This week the global racing series lands in Miami and fans will get to experience an alternative use for the Hard Rock Stadium, home of the Miami Dolphins.
The teams’ hospitality units are going to be set up on the pitch in what’s called “the village” and fans even with General Admission tickets will have access to the area that is usually secluded away in the paddock.
MSC Cruises extend F1 deal
One of Formula One’s top tier sponsor’s announced today the extension of its commitment to the sport as MSC Cruises extends arrangements until 2026.
In addition to the extensive rights package that currently includes trackside branding, MSC will be providing its ships to select Formula One weekends.
The ships will offer both accommodation and F1 hospitality experiences for fans with ex-driver meet and great together with Disney style dinner engagements.
Dinner with F1 “Ambassadors”
“Dinner with Johnny Herbert” may be one of the less expensive options while ex world champions like Mika Hakkinen could be offered as a more premium experience.
The first Grand Prix to host an MSC ship will be the 2023 season finale in Abu Dhabi, where the circuit is built adjacent to the Las Marina.
All American F1 entry for 2027
4 night luxury trip for $10,000
Given the limited access to the Ocean for larger vessels at Yas Island, the MSC Virtuosa will in fact be docked in the Abu Dhabi Port a 30-45 minute drive from the circuit. MSC will provide transfers to and from the circuit together with hospitality options all included in the price of the stay with them.
The all inclusive price for the plushest suite with food a drinks included and Paddock Club access with four night stay is around $10,000 for two people.
READ MORE: Alpine confirm outing for driver academy
Brad Pitt to drive in British GP is nonsense
This week rumours circulated that Brad Pitt was set to drive in a live practice session at this year’s British GP to produce footage for his film new F1 co-produced by Lewis Hamilton.
However, this is clearly untrue given the possible logistics on him gaining a racing license, safety together with equitable grounds for the actual sporting event taking place.
Having struggled to gain an F1 super license last season despite wining IndyCar races in the States, Colton Herta was quick to spot the irony of the situation.
Brad Pitt got a super license before me. Tough. https://t.co/r7gedm1esn
— Colton Herta (@ColtonHerta) May 4, 2023
Pitt not given an F1 super license
In reality Pitt will drive a modified F2 or F3 car alone on track but with the F1 crowd in the background to provide an authentic feel to the movies racing sequences.
Lewis Hamilton reveals real progress is being made on the movie and he is keen for it to look and feel genuine so as not to be mocked by F1 fans.
“I don’t know absolutely every single plan of all the different things we’re going to be doing within the paddock and all those sorts of things,” Hamilton revealed as he explained his focus was elsewhere.
Vettel returns to F1 seat in 2023
Hamilton working on script
“I’m more focused right now on making sure the script is where it needs to be, so that’s where all the time currently is going. It is making sure we’ve got a really great and diverse cast.
“It is kind of (director) Joe [Kosinski]’s focus to make sure that we’re as embedded into this sport as possible, and it’s current. And for me, it’s to make sure that it’s authentic and that all of you and racing fans see its authenticity and say this is believable.
“We also want to have a view of racing from a different perspective than you might see on TV and generally just a really cool sport.
brad pitt in an f1 car pic.twitter.com/vr4QU8VEJF
— meg¹ 🏻 (@maxsredbull) May 4, 2023
Focus on diversity may end up as fantasy
“So, I’m spending a lot of time right now helping Joe and the team get the script right, and that’s an amazing process. I’m really enjoying it.”
While Hamilton is striving to ensure the movie is not just fantasy, his focus on diversity may in the end deliver something akin too a modern day Disney ‘everyone is included’ type feel about the cast.
Formula One is predominantly a UK based sport where the population mix is just over 85% white.
READ MORE: Steiner gives his opinion on there future
Formula One 73 years ago. When 100thousand people visited the 1950 British Grand Prix. #F1 #RetroF1 pic.twitter.com/tI9iiImNNJ
— UnracedF1 Passion for historical F1🏁 #FreeGachot (@UnracedF1) May 4, 2023