Vegan chain NEAT burger is set to debut in NYC in the autumn of 2022. Co-founded by F1’s Lewis Hamilton and Zac Bishti, NEAT burger offers a variety of plant based meat alternatives.
Industry writer Molly Pickering writes, “Neat Burger takes classic fast-food burgers, such as cheeseburgers and Fillet-o-Fish burgers, and gives them a plant-based makeover.”
The menu includes Vegan hotdogs, shakes, fries and ‘chicken’ burgers.
Hamilton has aligned himself with a number of global improvement projects such as Climate Change and sold his combustion engine cars to drive a Mercedes EV.
In a statement to Vegan Food & Living publication, Zack Bishti shared: “We are on a mission to fundamentally change how the world consumes protein and are excited to announce these new appointments whose expertise will make a real impact.”
NEAT’s first store opened in London 2019 and aims for over a 1000 global outlets by 2030, together with retail plant based meat alternatives.
Whilst accepting most people may not become completely Vegan, Lewis Hamilton recently stated, “We created Neat Burger to make plant-based eating more accessible to everyone whether you eat plant-based all the time or just want to add it to your diet every now and again. The response to Neat Burger since we opened has been incredible.”
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