McLaren tonight poo poo’d the notion that Apple, the computing and lifestyle giant (who’d have thought those two terms would co-exist a decade ago), were keen to buy into the Woking based team.
According to the Financial Times, a potential deal would see Apple pay up to £1.5bn for McLaren, or make an investment for part of it.
Andrew Benson of the BBC reported that a spokesman from McLaren revealed “We can confirm that McLaren is not in discussion with Apple in respect of any potential investment.”
However, the firm “regularly” has “confidential conversations with a wide range of parties”.
Clearly #RonSpeak has been handed down to a Woking minion on a scrap of paper.
Theo Leggit, writer for BBC business speculates that Apple is unlikely to be interested in the car manufacturing arm of the company, a loss making area. The open secret in Silicon Valley is that Apple has developed a car already and is believed to a driverless vehicle.
Further, a Formula one team will use advanced data analytic models during a race trying to predict many outcomes on the fly, something invaluable to a ‘lifestyle’ brand hoping to make safe a driverless vehicle within an urban environment.
Add to this the advance materials used within F1, again something you’d want to try and factor into an ultra efficient, lightweight advanced vehicle.
Lastly, Apple might just want to have unlimited access to rapid prototyping F1 excels at. Very short turn around times for complex systems. An obvious knock on benefit not just to a car, but also Apples general product lines.
Whatever is going on, as its normal with these things there’s never any smoke without fire. Lets just wait to see what McLaren’s minister of spin, ‘Eric the believable’ comes up with.
Are we still waiting for that title sponsor?