Haas F1 unveils new identity

Haas F1 introduces its new identity with the arrival of its title sponsor. From this 2023 F1 season, the Haas team will have a brand new logo with the arrival of a new title sponsor, MoneyGram.

The Haas team has this week unveiled the brand new visual identity it will use from the 2023 F1 season, including a new logo with new title sponsor MoneyGram.


On the sidelines of the US Grand Prix in October 2022, the only American team on the grid announced the arrival of MoneyGram as title sponsor from the 2023 season. As title sponsor, MoneyGram’s logo will appear on both of the team’s cars as well as on the facilities and trucks. The team’s name has also changed to MoneyGram Haas F1 Team.



“We are delighted to have reached January and will now officially be known as the MoneyGram Haas F1 Team,” said Team Principal Guenther Steiner in a short statement.

“When we announced MoneyGram’s title partnership with us in October at the US Grand Prix, it was the date we were looking forward to as it is a new year and a new name for us, with a new logo to launch.

“We have an exciting few weeks ahead with the livery reveal and then the launch of this year’s car, the VF-23, to come.”



“After that we go into pre-season testing and then the season starts in earnest in Bahrain. Everyone at MoneyGram Haas F1 Team is looking forward to supporting our new driver line-up of Kevin Magnussen and Nico Hülkenberg.”

“I know the partnership and MoneyGram’s addition to the team will attract their existing customer base while providing truly global opportunities to reach new customers throughout the Formula 1 season. We look forward to getting started. MoneyGram Haas F1 Team – it sounds great!”

In December 2022, the Haas team was the first on the grid to announce that it had passed the mandatory FIA crash tests, validating the new VF-23 chassis.



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