As part of its return to Formula 1, Aston Martin enters into a multi-year partnership with cryptocurrency broker Crypto.com
After more than 60 years of absence from Formula 1, the famous car manufacturer Aston Martin will return to Grand Prix racing this year. To mark the launch of its new racing car, the Aston Martin Cognizant Formula One Team has partnered with cryptocurrency exchange Crypto.com.
Over the course of this multi-year agreement, the two brands will work together to bring exclusive experiences and opportunities to traders and fans of the sport.
Kris Marszalek, co-founder and CEO of Crypto.com, said:
“We are extremely excited to partner with the Aston Martin Cognizant Formula One Team.
“There is a strong overlap between our brands and the aspirations of our customers. In just four years we have built the world’s fastest growing and most secure crypto platform, servicing over 10 million customers worldwide.
“We are proud to partner with Aston Martin, who will be returning to Grand Prix racing: we will be the first crypto platform to sponsor an F1 team.”
Lawrence Stroll, President of the Aston Martin Cognizant Formula One Team, also expressed enthusiasm for this partnership:
“As we prepare for the start of the new season, I am delighted to welcome Crypto.com among the global partners of the Aston Martin Cognizant Formula One Team.
“I am impressed with the vision of Crypto.com’s management team and the tremendous speed with which their platform is growing.
“I am confident that this partnership will bring new perspectives to both our businesses and introduce our brands to a new audience. We are proud of our heritage but, as this partnership shows, we are also a very modern team.”
Finally, Jefferson Slack, Managing Director – Commercial & Marketing of the Aston Martin Cognizant Formula One Team, praised the rapid growth of the crypto sector:
“This partnership with Crypto.com positions Aston Martin Cognizant Formula One Team at the forefront of the cryptocurrency and blockchain technology boom.
“This is an industry that is rapidly becoming mainstream – I find it very exciting that we, a very innovative Formula One team, are entering into an agreement with a leading company in this important sector.”