…sorry UK, the only countries that will have this new feature are selected markets in Europe.
Formula 1 will broadcast the Grand Prix of Mexico on Sunday for the first time live and free of charge on the streaming platform Twitch.
The race, as well as all further sessions of the race weekend, will be shown in Germany without advertising interruption and in Full HD online as well as on the mobile app.
The offer is also available in Luxembourg, Switzerland, Denmark, Norway and Sweden.
During the broadcast there will be elements such as voting to create more interaction with the audience. In addition, selected influencers will accompany the broadcast, such as the YouTuber group “PietSmiet” in Germany.
The Twitch platform, on which streamers mostly show video games such as Fortnite, League of Legends or Minecraft, is visited by more than 15 million users every day.
With this, F1 owner Liberty Media continues to pursue its strategy of penetrating digital realms and winning new target groups.
It said this would include a data extension alongside the broadcast so that users could predict the performance of drivers during 10-minute segments of the race.
“As part of the deal, interactivity and gaming elements will be added to the broadcast to really drive engagement from the community,” Formula One, owned by U.S.-based Liberty Media, said in a statement.
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