Ecclestone claims Mercedes have an unfair advantage

Ecclestone mostly understands how to be an effective communicator. Long monologues do not suite him and in fact at times make the F1 Supremo appear to be ‘a bit of a fool’. A good example of this was the extended interview Bernie gave to the advertising publication Campaignlive.com, where he dismissed young people, lauded Rolex … Read more

Red Bull threat to quit F1 is disingenuous

Much has been written about Red Bull Racing, and even as this article is published, the internet advertising spider calculators will be totting up the number of references made here to ‘Red Bull’ and reporting back to fantasy island Mateschitz. It’s the way of the modern world. Marketing companies score the reach of marketing – … Read more