Red Bull Racing are a dream for Dietrich Mateschitz fizzy drinks empire. Even when having the poorest year for on track results since 2008, the Milton Keynes outfit maximises the marketing of the Red Bull brand by consistently being the story everyone is writing about.
Just over two weeks ago it was announced that TAG Heuer would be severing their 30 year relationship with Mclaren and moving their F1 sponsorship to be associated with the ‘cool’ and ‘youthful’ Red Bull brand. One week earlier, Red Bull had signed the deal for the supply of certain components for their 2016 power unit, which as TJ13 revealed some time ago will be sourced in part from Renault and combined with Red Bull designed and constructed elements. The direction of the power unit development in 2016 will be controlled by Red Bull.
The following cheeky tweet emanated from the Red Bull HQ this morning which shows Swiss watchmakers studying the engine in the rear of a Red Bull car with the by line – “Swiss engineering to close the gap next season.”
TAG Heuer will almost certainly now be the brand Red Bull label their 2016 power unit. Though unlike when TAG paid Porsche’s costs to build the engine for multi title winning McLaren cars of the 1980’s, much of the Swiss companies contribution will be used in developing Red Bull’s own PU facility.
Of course, going it alone on the power unit development programme will mean Red Bull have no one but themselves to blame if it all goes spectacularly wrong. However, to attempt such a programme is remarkable and if Milton Keynes pull this off, there may be a number of rather red faces in Maranello and Stuttgart.