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UBS Leaving Formula 1 (10:21)
The Lotus-McLaren Job Swop (12:30)
Perez to drive first (12:45)
Torro Rosso reveal…… (17:30)
Troubles at Renault (21:00)
UBS Leaving Formula 1
In 2010 the Swiss bank UBS signed a 5 year sponsorship deal worth $200 million with Formula 1 to become its global partner. The deal saw UBS’ logo sit above the start lights at every race, a first for a sponsor in the sport, while the company’s branding appeared in a variety of television friendly locations, including angled logos in the white sections of kerbing.
News report now suggest that current chief executive Sergio Ermotti is studying the “wisdom” of the deal entered into by his predecessor Oswald Grubel and in all likelihood will exit the sport at the end of the year. The news that UBS is considering exiting the sport at the end of the year is not really significant as this is the last year of the deal so it is more than likely that they will be reviewing their strategy.
Vodafone, having gained the positive global brand awareness they set out to get (and probably a bit more they did not want – Bahrain), have decided to leave the sport. It would be safe to assume UBS has also achieved what they set out to achieve and therefore are reconsidering.
Earlier this month TJ13 reported that Repucom.net “a single, global source of independent market insights and consultancy” claimed Infinity’s partnership with Red Bull Racing was worth in excess of $1bn.
Hmmm… assuming Repucom.net is correct where else will UBS gain the same exposure as that in F1?
The Lotus-McLaren Job Swop
Last year McLaren treated us to the “Where is Paddy” question when he was not present at the launch of the MP4/28. This year we have “Where is Martin” courtesy of McLaren.
Since Big Ron took back over at Woking, Martin Whitmarsh has disappeared. No word has been spoken by the man who was McLaren’s team principal since 2009 yet reports are linking him with the now vacant position of Team Principal at Lotus. Lotus have confirmed “there has been contact” with Whitmarsh but also others and one have to ask the question if a role with Lotus would suit him or indeed if he would want it.
At McLaren he had unlimited (almost) resources while the financial troubles of Lotus have been well documented over the last year.
The job swop and some more…
Over the weekend it was reported that Boullier will be joining McLaren at Jerez however this seems to have been put on ice for the time-being as the Daily Mail claims he wont be at Jerez at all now. Although the latter is not significant it could be a signal of some trouble brewing between the teams.
Both McLaren and Lotus are said to have been courting Sony Entertainment for sponsorship with Lotus making a much better offer than McLaren. Considering how well Lotus did last year and that they are the F1 circus’ social media kings it may be a wise move for Sony to partner with them, at a much better price than McLaren.
Could this be the reason why Boullier is not attending testing as part of the McLaren team, maybe contracts have been dusted off an everyone was reminded of the “Garden” clause?
Perez to drive first
Force India has confirmed that Sergio Perez will be the first of their drivers to sample the VJM07 this year. Checo will take to the track for the first day, Hulkenberg the second and Juncadella the third.
Fourth day go to the driver with the best behaviour?
— Sahara Force India (@ForceIndiaF1) January 27, 2014
#1 or #2? hmmm….
Toro Rosso reveal……
Held in high regard by most in the F1 paddock James Key has lifted the veil on the STR09, Toro Rosso’s steed for the year. (please note a lot of restrain has been exercised here to keep the post as concise as possible)
Mercedes teases with a peak of their nose
Take note of the strange looking appendages. Mercedes have for some time been saying that their car is quite different to others. Perhaps this shot shows us a hint of that. What is obvious is drastic drop from the chassis much like Ferrari.
Troubles at Renault
For those who are tired of seeing Red Bull Racing romping away with both Driver’s and Constructor’s championship…
Today TJ13 has learnt that Renault are having trouble with their engine, specifically the crankshaft and it was described as a flaw. For months now TJ13 have been hearing rumours of a certain team having problems with their engines and that they just could not make it last.
This has to do with the internal vibrations that a V6 engine creates as apposed to a V8, the latter running much more smoothly. Add in the complexity of the turbo harvesting power as well as KERS… Tomorrow we may see Renault (and perhaps other engined teams) circulating at relatively low speeds so if track times appear slow, it is because they are 😉
Maybe Williams F1’s move to Mercedes was a inspired moved, then again…