Former F1 boss Ross Brawn, who has been charged to look after the technical and sporting development for Liberty Media, wants to attract more manufacturers into F1.
Despite the recent news announcing Sauber re-name to Alfa Romeo, the reality is that the move is as a new title sponsor rather than an actual manufacturer coming into the sport. Ferrari will simply re-badge their engine to sister company Alfa Romeo under the Fiat Chrysler umbrella.
New owners Liberty are after bigger fish. More races, more teams, more spectacle, more of everything. If successful, they’d change the sport as we know it but so far very little has actual changed.
Charged with the task is Ross Brawn who’s name has been synonymous with success in F1 in the past. Indeed successes, admiration and creditability has been the driving force behind Liberty’s decision to appoint Brawn, despite his inaction during the FIA’s ‘official’ and feeble investigation into Jules Bianchi’s fatal crash at Suzuka 2014. Yet his reputation still carries significant weight and the new owners want premium manufacturers involved in the future.
Brawn has been quoted in the German press as saying that “There are several premium manufacturers I would like to be in Formula One , Porsche is one of them, but also Aston Martin and Lamborghini.”
It is obvious that the state of the current engine regulations do not permit new entries. The cost of development far too high and the continued dominance shown by Mercedes makes any kind of return on investment, simply not feasible.
“We need to create an environment that’s attractive to them.” admits Brawn.
“I guarantee you: With today’s power unit, no manufacturer is interested in getting started. That’s why we need to make it cheaper and easier, “
Music to the ears of Red Bull and Spice boy Horner no doubt.
Lets just see how well Liberty and Brawn do getting the juggernauts that are Mercedes and Ferrari to agree.